Show Notes
In this episode of The Marketing Zone, Marilyn Jenkins sits down with Jonathan Wilner, Senior Vice President of Commerce Media, to uncover what it really takes to succeed on Amazon in today’s competitive marketplace. From PPC advertising and full-funnel Amazon media strategies to optimizing product detail pages (PDPs), Jonathan shares expert insights on driving conversions, increasing organic rankings, and building profitable brand growth.
Learn why strong content, smart retail strategy, inventory planning, and upper-funnel awareness campaigns are essential for Amazon success. Discover the difference between ROAS and incremental growth, how brands can leverage Amazon Marketing Cloud, and why simply “showing up” on Amazon is no longer enough.
