Show Notes
On this episode of The Marketing Zone, host Marilyn Jenkins sits down with Jonathan Wilner, Senior Vice President of Commerce Media at MarketDefense, to explore what it really takes to succeed on Amazon in today’s highly competitive marketplace. Drawing from more than a decade of experience managing over 1.5 million Amazon listings and developing full-funnel commerce strategies for global brands, Jonathan shares practical insights into Amazon advertising, product page optimization, inventory management, retail media, and sustainable growth.
The conversation covers common mistakes brands make on Amazon, the importance of conversion-focused product detail pages, how to balance paid and organic growth, and why a comprehensive Amazon-specific strategy is essential for long-term success. Jonathan also explains the role of full-funnel media, shopper behavior, profitability metrics, and how brands can leverage data to improve performance and drive measurable business results.
